You’re Making Things — But Stuck Figuring Out What’s Next.

You’ve got parts on the table, sketches in a notebook, maybe even a prototype—but the next step is fuzzy. That’s where I come in.

What is visual strategy?

When you describe what you’re building — even in bits and fragments — I listen closely then create a visual map that shows you what you actually have, and where it can go. Your idea becomes something you can see, test, and talk about.

→ Visible Thoughts

See the shape of your idea—mapped clearly, even when words fall short.

→ Tangible Tools

Diagrams you can test, refine, and share—before spending time or money.

→ Clarity that sticks

Sometimes in one session. Sometimes through steady, thought partnership.

Free consultation

Are you stuck?

You know how the machine works—but no one else does. I help make the logic visible, so others can see the power in what you’ve made.

→ The Garage Inventor with No Roadmap

Tinkerers and builders with half-finished prototypes, stuck between sketches and next steps.

→ The Engineer Who Can’t Explain It

Makers, coders, and system-designers who know how it works but can’t describe the value to anyone else.

→ The Overloaded Expert at a Crossroads

Professionals, researchers, and entrepreneurs questioning their path—unsure whether to pivot or press on.

→ The Leader Too Deep in the Weeds

Founders and operators so caught in the day-to-day they’ve lost sight of what’s working—and why it matters.

  • “I’ve been working with Joe for the past 18 months, and it’s safe to say I’d be in a very different place without his guidance. He’s helped me clarify my career direction and consistently nudged me toward my next aligned move. When I first met Joe, I was on the verge of a major pivot—ready to walk away from what I’d been doing entirely. Instead of pushing me to start over, Joe mapped out a path that showed how my existing skills could seamlessly evolve into what I wanted to do next. I used that positioning with a prospective client and landed my biggest contract to date.”

    —Jasmine

  • "Creative, reliable, and genuinely passionate about what they do."

    —Former Customer

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

Get your first map.

Sessions are $400 and last 60 – 90 minutes. Your map is emailed within the day.

If you’re interested to see what’s possible when you get unstuck, making a confident move, or make an informed decision, let’s talk.

Book now

Hi, I’m Joe.

For 20 years, I’ve helped organizations make sense of impossible complexity
–Fortune 500s and large non-profits navigating high-stakes decisions where getting it wrong costs everything.

Now I help individuals.

I see the thing behind the thing. The pattern you’re standing too close to see. What’s unspoken but shaping everything.

Sometimes it takes one session. Other times, ongoing thought partnership is helpful as progress creates new questions.

In any event, I’m here for you.