Designing Your Comms — inside and out.Great visuals start with aligning people around shitty* ones.
The absolute truth
We design information because…
People don’t struggle with complexity — they struggle with unstructured complexity. Which means (if you know your stuff) engagement isn’t a sales problem, it’s a design problem.
When the meat and potatoes live only in spreadsheets, decks, or internal systems, their meaning doesn’t travel. Details scatter across media and context gets lost. What made the work valuable in the first place becomes hard to grasp from the outside. (And decorating an incomplete idea doesn’t solve the problem.)
So, we draw while you talk — making sense of the structure hidden underneath the words. We distill the details, test the framing, and shape information so it can be understood by someone new — then we make it pretty.
Working at the intersection of information architecture, narrative, and visualization, we enable your ideas to be shared and carried by others. Whether the output is a report, a framework, a deck, or a set of guiding principles, the result is communication that reflects the substance of what you actually do.
Our ideal nerd
We partner with people who live inside complex work — the ones who enjoy systems, frameworks, rigor, and getting things right.
You care about accuracy, coherence, and the integrity of your ideas. You think in models, processes, and relationships — not slogans.
We help you translate that understanding for people who don’t live inside the work, but still need to grasp its value quickly and clearly.
Simply put, we turn deep understanding into something shareable.
You build thoughtful, well-reasoned things. We make sure that knowledge becomes transferable, digestible, and presentable — without oversimplification or distortion.
Visual creatures
Jasmine Ibrahim, Information Designer — literally WithJasmine
A girl who’s spent an unreasonable amount of time yelling, “I don't just make things pretty!”—now makes things pretty and has a portfolio to prove it.
Jasmine writes like an architect, builds frameworks like poems, and turns impossible concepts into stories that hit you right in the feels. She helps people sound human without getting lost in bad design. Half strategist, half translator, she believes the future belongs to people who can think clearly and feel deeply (and yes, look good doing it).
She brings a decade of experience working with nerds, turning complex data into communication that’s clear, strategic, and occasionally jaw-dropping. Her work has been called “shockingly presentable”—that might’ve been expressed as an emoji. Nonetheless, it’s both actionable and memorable.
Jasmine waves her Bachelor’s in Architecture from The City College of New York and a certification in Sustainable Business Strategy from Harvard Business School Online like her life depends on it. She designs with discipline and builds with heart—balancing visual clarity with long-term organizational impact.
Joe Elmendorf, Information Architect & Father of Shitty Maps
Formerly awkward. Still awkward, but now it’s marketable.
Joe stumbled into self-discovery through terrible drawings, bold questions, and obsessive systems thinking—and somehow turned that into a career.
He’s the systems mind who can’t stop diagramming how the world works. His superpower is seeing the elegant order hiding under chaos—and sketching it fast enough that you start to believe in it, too.
Joe is allergic to fluff, but if you care about this sort of thing, he brings 15+ years of strategic consulting experience—including his time as VP of Consulting at The Understanding Group—where he led strategy, research, and information architecture for clients like REI Co-op, University of Michigan, and SAE International; all backed by an MSI from the University of Michigan.
With a mild addiction to whiteboards, he builds like a philosopher and communicates like a map—clear, structured, and just chaotic enough to prove he’s human.
*Find out more about Shitty Maps here. And more about Joe here.
