Designing Your Comms — inside and out.Great visuals start with aligning people around shitty* ones.
The absolute truth
We start from a shared conviction: humans are visual creatures pretending to be verbal ones. Give us a spreadsheet, a 70-slide deck, or a system diagram and we’ll find the story hiding underneath.
We specialize in information architecture and design—the kind that makes complex things make sense and look good. Reports, presentations, frameworks, templates—whatever shape it takes, our work helps organizations distill what matters, communicate clearly, and align their brand with their real value (not just the trendy kind).
Visual creatures
Jasmine Ibrahim, Information Designer — literally WithJasmine
A girl who’s spent an unreasonable amount of time yelling, “I don't just make things pretty!”—now makes things pretty and has a portfolio to prove it.
Jasmine writes like an architect, builds frameworks like poems, and turns impossible concepts into stories that hit you right in the feels. She helps people sound human without getting lost in bad design. Half strategist, half translator, she believes the future belongs to people who can think clearly and feel deeply (and yes, look good doing it).
She brings a decade of experience working with nerds, turning complex data into communication that’s clear, strategic, and occasionally jaw-dropping. Her work has been called “shockingly presentable”—that might’ve been expressed as an emoji. Nonetheless, it’s both actionable and memorable.
Jasmine waves her Bachelor’s in Architecture from The City College of New York and a certification in Sustainable Business Strategy from Harvard Business School Online like her life depends on it. She designs with discipline and builds with heart—balancing visual clarity with long-term organizational impact.
Joe Elmendorf, Information Architect & Father of Shitty Maps
Formerly awkward. Still awkward, but now it’s marketable.
Joe stumbled into self-discovery through terrible drawings, bold questions, and obsessive systems thinking—and somehow turned that into a career.
He’s the systems mind who can’t stop diagramming how the world works. His superpower is seeing the elegant order hiding under chaos—and sketching it fast enough that you start to believe in it, too.
Joe is allergic to fluff, but if you care about this sort of thing, he brings 15+ years of strategic consulting experience—including his time as VP of Consulting at The Understanding Group—where he led strategy, research, and information architecture for clients like REI Co-op, University of Michigan, and SAE International; all backed by an MSI from the University of Michigan.
With a mild addiction to whiteboards, he builds like a philosopher and communicates like a map—clear, structured, and just chaotic enough to prove he’s human.
*Find out more about Shitty Maps here. And more about Joe here.
Our ideal nerd
We partner with nerds like you (people who live inside the work) to help them communicate with non-nerds (people who need to quickly understand the value without living inside the work).
Simply put, we turn your understanding into something you can share with others.
You build brilliant things, and we make sure that knowledge is actually transferrable, digestible, and presentable.
