Hire a Team

We want to return marketing to what it was meant to be: accurate, value-driven communication.

Our work begins with a shared conviction: humans are wired to understand information visually. Whether it takes the form of a report, a presentation, or a broader system, strong visual communication allows complexity to be made clear and transforms data into actionable information.

We specialize in information architecture and design, helping organizations distill what matters, design for clarity, and align their brand with their actual value, not just trendy aesthetics (but that too).

  • Jasmine has a decade of experience guiding organizations in turning complex data into communication that is clear, engaging, and strategically effective. She specializes in visualizing research in ways that reduce cognitive load, amplify meaning, and make data both actionable and memorable. Her work often results in beautiful templates, repeatable processes, and narrative frameworks that teams can adopt with confidence.

    She brings a multidisciplinary background to her practice, with a Bachelor’s degree in Architecture from The City College of New York and a certification in Sustainable Business Strategy from Harvard Business School Online. This combination of design discipline and business literacy enables her to create outputs that balance visual clarity with long-term organizational impact.

  • Joe brings 15+ years of strategic consulting expertise to complex information design challenges. As former VP of Consulting at The Understanding Group, he led strategy, research, and information architecture teams serving clients including REI Co-op, University of Michigan, and SAE International.

    Joe specializes in translating complex strategic frameworks into scalable, usable resources. He holds an MSI from University of Michigan, has created curriculum adopted by multiple organizations, and has a proven track record of developing systematic approaches that teams can implement independently. His combination of strategic thinking and practical design sensibility makes him uniquely suited for projects requiring both high-level strategy and actionable deliverables.

Does your message feel scattered?

Clients come to us when:

• Their message feels misunderstood

• Their visuals look good but don’t say anything

• They’re ready to communicate with more precision and integrity

Great visuals start with aligning people around shitty* ones.

(We do both.)

Alignment creates depth.

Let’s talk about what you’re building and how we can help it make sense to a world that's craving MORE!

let's talk

*Find out more about Shitty Maps here.